Ag Comm courses teach the nuances of communicating topics related to food, agriculture, energy, and the environment. They also broaden majors' skill set outside of their journalism and advertising areas of concentration.
AGCM 110 – Introduction to Agricultural and Environmental Communications
Understanding the communicator’s role in dealing with complex and controversial issues related to agriculture, food and the environment. Examination of media performance and communication ethics in times of crisis and controversy.
AGCM 220 – Communicating about Agriculture and Food
This course develops the skills necessary to communicate complex information effectively to multiple audiences. Students explore communications theory and develop a framework for critically evaluating information sources. Emphasis on essential communication skills, including writing, conducting interviews, and communications planning.
AGCM 230 – Ag and Environmental Photography
Application of photojournalism principles in the communication of agriculture, environment and life sciences topics for print, broadcast and computer-mediated applications. Emphasis on communicative, creative and technical aspects of digital photography. Topics include the history and current uses of photographs, ethics, careers in agriculture and the life sciences in which photography is a highly desired skill. Students participate in weekly hands-on activities.
AGCM 250 – Visual Principles for Ag Communicators
Fundamental design principles and techniques for effective and impactful visual communication. Emphasis on developing visual presentations about topics related to agriculture, food, fiber, fuel and the environment using standard desktop publishing software.
AGCM 270 – Sales and Persuasive Communications
Role, dynamics, and principles of sales communications as related to food and agriculture, food systems, environment and other related enterprises, including media sales. Students will learn techniques and methods for setting sales objectives, conducting sales communications efforts, and analyzing and evaluating sales results.
AGCM 293 – Communication Internship
Supervised, off-campus experience in a field directly pertaining to agricultural communications. Approved for S/U grading only. May be repeated in the same or subsequent terms to a maximum of 10 hours. Prerequisite: Sophomore standing. Instructor approval required.
AGCM 294 – Research Internship
Supervised, on-campus experience with faculty engaged in research. Approved for S/U grading only. May be repeated in the same or subsequent terms to a maximum of 10 hours. Prerequisite: Sophomore standing. Instructor approval required.
AGCM 295 – Independent Study or Research
Individual research, special problems, theses, development and/or design work under the supervision of an appropriate member of the faculty. May be repeated in the same or subsequent terms. Instructor approval required.
AGCM 315 – Emerging Media
Theories, principles and practices of applying emerging tools and norms to communicate agriculture to broad audiences. Focus on the use of new media to solve problems related to food, fuel, fiber, natural resources, health, human nutrition and related topics.
AGCM 320 – Public Information Campaigns
Coordinated approach to planning and carrying out information campaigns in the broad domain of food and agriculture using a variety of media. Students work with groups, agencies and organizations to research, plan, develop, implement, and evaluate strategies and tactics.
AGCM 330 – Environmental Communications
Basics of communicating about environmental issues to various audiences, especially to lay publics. Gathering information about a current environmental issue, analyzing interests of groups involved, and examining strategies for communicating clearly to different groups.
AGCM 396 – Honors Research or Thesis
Individual research, special problems, theses, development and/or design work under the direction of the Honors advisor. May be repeated in the same or subsequent terms. Prerequisite: Junior standing, admission to the ACES Honors Program.
AGCM 430 – Communications in Environmental Social Movements
Examines the interests, values systems, and communications strategies of key participants in the environmental movement. Students examine environmental issues and predict possible reactions from key participants in the environmental arena.