These four year programs of study are for students who are College of Media managed and hold registration with the College of Media. Students who enter Fall 2012 and later are under this category. If you are a student managed by the College of ACES please contact your advisor for suggested programs of study.
Students learn the elements of advertising agency creative and account responsibilities, and gain understanding of the relationship between consumers, consumption and consumer-orientated messages. Students pursue careers in advertising, marketing and public relation.
Students meet the demands of a multimedia experience through hands-on learning and understanding and putting into action the art and craft of reporting. It prepares students for careers in varied media outlets including newspapers, magazines, and websites.
This concentration prepares students not only for work on camera or behind a microphone, but also for successful careers as media writers, reporters, produces, editors, and managers.