Graduates are prepared for a variety of communications careers for:
- agriculture/farm companies and organizations
- public relations firms with clients in food, agriculture, nutrition, or environmental industries
- marketing and advertising firms with clients in food, agriculture, nutrition, or environmental industries
- non-profits with food, farming, nutrition, or environmental causes
- magazines on food, agriculture, nutrition, rural lifestyle, or environmental topics
- online media outlets
- news media
What Can I Do With My Degree?
Graduates are uniquely positioned to be employed in a variety of communications careers dealing with any facet of agriculture –whether that be farms, food, nutrition, the environment, animals, natural resources policy, just to name a few. Below are some examples of types of careers our graduates typically pursue.
PUBLIC RELATIONS or ADVERTISING
Junior or Account Executive at a PR or advertising firm that handles brands, organizations, and businesses in agricultural industries (e.g., Charleston | Orwig, Osborn & Barr, Rhea + Kaiser).
- In this role, you may be charged with helping generate ideas to improve a business’ relationship with its publics through various communication efforts, help plan events, contact the press, write and design materials for various mediums, and help manage social media.
- An advertising or marketing firm (e.g., AdFarm) would have a greater focus on advertising and marketing, whereas a PR firm will focus more on media relations and relationships with publics.
Corporate Communications for a major company in an agricultural industry (e.g., Kraft, Stonyfield Organics, Monsanto)
- You might play a similar role as in a PR firm (see above), except you would deal more often with internal communications between the company and its employees and offices.
- You might also help to hire PR and marketing firms to carry out various initiatives that would benefit the company.
Communications Director/Assistant/Specialist for an agricultural organization or nonprofit (e.g., any livestock breed or crop commodity association, an environmental or nutrition advocacy group)
- This job is typically a blend of what you might do for a PR firm and in corporate communications. You would get to do a little bit of everything in terms of communications skills (writing, multimedia, photography, graphic design, strategic planning, etc.).
- In this role, you may be traveling more often around the state, country, and world to maintain relationships with key people and organizations important to the group you represent.
Correspondent or writer for an agricultural publication (e.g., Farm World, Equestrian, Living Green) or any publication that may want a reporter that specializes in science or agriculture related topics
- This role is never just writing and interviewing people. It’s getting to the bottom of stories, accurately portraying multiple sides of complex issues in agriculture; taking your own photos , capturing audio, and videos to supplement your story on the web; posting to social media; and helping your graphic designers create infographics or interactive media based on your stories.
Multimedia creator/editor for agricultural news outlets both traditional and online-only (e.g., AgWeb) or any outlet that may want a reporter that specializes in science or agriculture related topics
- Work with your reporters, writers, and editors to create interactive, multimedia content to help audiences better understand important agricultural issues.
Photographer for an agricultural publication or any publication that may want a photographer that specializes in shooting food, animals, scientific topics, or agricultural scenes.
Broadcaster for TV, radio, or webcasts. Our graduates can work for any media outlet.
- You may specialize in science or agriculture reporting or even sports. Focusing on the broadcasting classes offered in Journalism can also lead you to careers in production for broadcast media.
Join a GROWING career field
- 24% growth predicted in agricultural public relations sector through 2018
- 18% growth in agricultural writing careers
- Communications careers in highest demand on AgCareers.com
- Illinois ranked #2 in job availability for ag-related careers
- 78+ communications agencies dealing with agriculture clients
- 70+ associations employing agricultural communicators
- 160+ agricultural companies employing agricultural communicators
- 232+ agricultural media outlets
Data compiled from AgriMarketing.com, United States Department of Agriculture/Purdue University, AgCareers.com 2011 Agribusiness Job Outlook Report