The Agricultural Communications program prepares students for a variety of opportunities in communications with a focus on agricultural and environmental sciences. Students pursuing this major choose one of two concentrations: advertising or journalism. Graduates of the program work as professionals in agricultural writing, editing, and publishing; public relations; advertising; radio and television broadcasting; photography; and related professions. The program offered jointly by the College of Media and the College of Agricultural, Consumer and Environmental Sciences (ACES).
Our vision of agriculture includes so much more than corn and cows. In our classes, you'll hear us say that agriculture is broadly defined. It includes topics such as human nutrition, food and food systems, sustainability/conservation, policy and legislation for food, agriculture, the environment, and natural resources, rural and international development, consumer economics, rural and farm lifestyle, livestock and pets, renewable energy, biotechnology, life sciences, and more.
In addition to the University general education requirements, students take numerous general communications courses in their chosen track (advertising, broadcast, or news-editorial) in Media, Ag Comm courses, and a series of courses in ACES that generates a minor in Food and Environmental Sciences. The Ag Comm courses provide students the opportunity to combine their topic areas in agriculture with communication skills and theory, learn additional skillsets outside their tracks including public relations, and discuss current trends and issues facing agricultural communicators.
While writing is a fundamental part of all types of communication, the AgComm curriculum provides students a basis in several approaches and mediums.
Coursework in the College of Media, whether in Journalism or Advertising, provides a foundation and skills in the broad field of communications. Students learn from world-renowned experts in advertising and consumer behavior and award-winning journalists - including Pulitzer Prize winners.
To provide students with a solid basis in the science and business of agriculture, part of our coursework is fulfilled in the College of Agricultural, Environmental, and Consumer Sciences. Courses in ACES cover many subject areas including food and human nutrition, animal science, natural resources and environmental systems, and many more.
Students who currently major in agricultural communications or who enter in Fall 2014 pursue the 18-credit hour minor in Food and Environmental Systems (from ACES). The minor includes three prescribed courses in an introduction to agriculture, intro to natural resources and environmental sciences, and an intro to food science and human nutrition. After those three courses are completed, students can chose from over 70 courses in ACES to fulfill the minor.